Knowledge Sharing

A Customer's Unknown Delight by Randy Komisar

In conversation with Stanford's Tina Seelig, KPCB's Randy Komisar points out that while customer feedback is a good idea, it should not be the de facto driver for products and solutions. Too often, consumers miss the mark on inventions (such as ATM's and mobile phones) because they can't conceive that they would ever need them. The smart entrepreneur, says Komisar, asks questions to determine if there is a market need, rather than testing a first-to-market product itself.
Randy Komisar

Randy Komisar

"Randy Komisar joined Kleiner Perkins Caufield & Byers in 2005 as a partner. For several years prior, Randy worked with entrepreneurs creating businesses with leading-edge technologies. He was a co-founder of Claris Corporation, served as CEO for LucasArts Entertainment and Crystal Dynamics. He is a founding director of TiVo and serves on the Advisory Board of Roadtrip Nation, and the Global Advisory Board for the UCSB Institute for Energy Efficiency. Earlier, Randy served as CFO of GO Corporation and Senior Counsel for Apple Computer, following a private practice in Technology Law."

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