Chip Conley is an author and hotelier. He is the author of several business books including: The Rebel Rules: Daring to be Yourself in Business (Simon & Schuster, 2001), Marketing that Matters: 10 Practices to Profit Your Business and Change the World (co-authored with Eric Friedenwald-Fishman, Berrett-Koehler Publishers, 2006), and his most recent book, Peak: How Great Companies Get Their Mojo From Maslow (Jossey-Bass, 2007). As founder and CEO of Joie de Vivre Hospitality, America's second largest boutique hotel company, Conley is one of the world's best-known American hoteliers known for his innovative design formulas as well as his unique approach to business management. Conley is the founder of San Francisco's Annual Celebrity Pool Toss, which has raised over $3 million for inner city youth programs in the neighborhood where he launched his first hotel.

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