Knowledge Sharing
Driving a Successful Social Media Campaign by Jennifer Aaker
Jennifer Aaker is the General Atlantic Professor of Marketing at the Graduate School of Business, Stanford University. As a social psychologist, Professor Aaker studies time, money, happiness and brands. Her interests span a wide range of research from the psychology of giving to the role of time, money and social media in getting people to do the right thing. She and her coauthors examine what actually makes people happy, as opposed to what they think makes them happy. Her work on the psychology of consumer-brand relationships won the best Journal of Consumer Research article, and her work on culture and emotion has won awards for papers which demonstrates the most potential to contribute significantly to management.
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Entrepreneurship.org
Created by the Ewing Marion Kauffman Foundation, Entrepreneurship.org was formed as a free, online international resource designed to help build entrepreneurial economies. Entrepreneurship.org features a vast array of content and resources to assist entrepreneurs, business mentors, policy makers, academics and investors through each phase of the entrepreneurial process. The content ranges from resources entrepreneurs need to launch a company to policies and research that has been conducted regarding entrepreneurship.
