In this clip, entrepreneur and author Guy Kawasaki explains how technology implementation affects a company's ability to enchant customers. First, Kawasaki urges companies to "remove roadblocks" when it comes to helping customers interact with a product. Second, he offers tips on the best types of interactions and information to offer to be successful in social media environments. Third, Kawasaki lays out critical technology benchmarks and ideal goals for maintaining engagement with audiences.

Entrepreneurship.org

Created by the Ewing Marion Kauffman Foundation, Entrepreneurship.org was formed as a free, online international resource designed to help build entrepreneurial economies. Entrepreneurship.org features a vast array of content and resources to assist entrepreneurs, business mentors, policy makers, academics and investors through each phase of the entrepreneurial process. The content ranges from resources entrepreneurs need to launch a company to policies and research that has been conducted regarding entrepreneurship.