Categories
Marketing and sales
Take time to understand your market this will help you determine what features or services may be of interest to customers, and the strategy to use in sales, communications and business development. Many great businesses have been born from strong marketing campaigns and an even stronger sales force.
Subcategories
Subcategories Branding & positioning Communication / PR / Social Media Market and clients Price strategy Sales operations
The press release
15 Oct, 2011A good press release has a distinctive wording that corresponds to the market, it contains ...
False ideas about journalists
15 Oct, 2011Journalists are not divas, they are not evil, nor are they ignorant.
Role of Social Media in Marketing
25 Feb, 2010Loic LeMeur talks about the role social media can play in marketing strategy
Don't Seek Publicity Too Soon
24 Jun, 2011"Public relations and media contact should be strategic, rather than serendipitous. Serial entrepreneur Steve Blank ...
Dealing With Complaints
25 Jun, 2011"When receiving complaints, Conley recommends that managers drop everything and immediately contact the offended party. ...
Role of Social Media in Marketing
25 Feb, 2010Robert Scoble, blogger and entrepreneur, discusses his thoughts on how ideas spread. The public session ...
Driving a Successful Social Media Campaign
10 Jun, 2011Using the case study of Team Sameer - a successful social media campaign to find ...
The Advantage of Not Marketing
10 Jun, 2011Pandora CTO Tom Conrad invites start-ups to "be genuine". Rather than investing in marketing, Pandora ...
Role of Social Media in Marketing
25 Feb, 2010MCHammer, entertainer and entrepreneur, discusses his thoughts on the impact of social media in marketing. ...
Tell a Story and Plant Many Seeds
20 May, 2011Bestselling author Guy Kawasaki encourages entrepreneurs to tell a great story. In this clip, he ...
Using Technology to Communicate
20 May, 2011In this clip, entrepreneur and author Guy Kawasaki explains how technology implementation affects a company's ...
Succeed your interview with a journalist
15 Oct, 2011The secret to a good interview is preparation. Anne de Forsan gives you 4 advice ...
How brands use social media to communicate with their customers
31 May, 2010Marie Taillard talks about how brands get into a conversation with their customers and how ...