Categories
Marketing and sales
Take time to understand your market this will help you determine what features or services may be of interest to customers, and the strategy to use in sales, communications and business development. Many great businesses have been born from strong marketing campaigns and an even stronger sales force.
Subcategories
Subcategories Branding & positioning Communication / PR / Social Media Market and clients Price strategy Sales operations
Assessing Customer and Market Risks
24 Jun, 2011"The odds of success in Silicon Valley are about 1,000:1. How can so many good ...
Delivering the Customer to the Advertiser
24 Jun, 2011"The advertiser doesn't care what media property they're buying online; they simply want to reach ...
Market Size Determines Company Size
26 Jun, 2011Medtronic, Boston Scientific, and Johnson & Johnson all began as single-product ventures, says Mir Imran, ...
Intimate Customer Understanding
24 Jun, 2011"An entrepreneur needn't be a heart surgeon, but they must have an understanding of the ...
Dwarfed by Metrics
10 Jun, 2011With over 50 million listeners, Pandora is easily one of the most popular online music ...
Marketing Medical Technologies
12 Jun, 2011When introducing a new medical device such as "invisible" orthodontics, it can be a struggle ...
Focus on your customer
10 Oct, 2011Always focus on your customer. Imagine what he wants, what he likes and what makes ...