Categories
Marketing and sales
Take time to understand your market this will help you determine what features or services may be of interest to customers, and the strategy to use in sales, communications and business development. Many great businesses have been born from strong marketing campaigns and an even stronger sales force.
Subcategories
Subcategories Branding & positioning Communication / PR / Social Media Market and clients Price strategy Sales operations
Branding and Commitment
12 Jun, 2011Serial entrepreneur Mark Suster offers quick lessons in smart branding for startups: 1) Your company ...
The Advantage of Not Marketing
10 Jun, 2011Pandora CTO Tom Conrad invites start-ups to "be genuine". Rather than investing in marketing, Pandora ...
Market Size Determines Company Size
26 Jun, 2011Medtronic, Boston Scientific, and Johnson & Johnson all began as single-product ventures, says Mir Imran, ...
Intimate Customer Understanding
24 Jun, 2011"An entrepreneur needn't be a heart surgeon, but they must have an understanding of the ...
Role of Social Media in Marketing
25 Feb, 2010MCHammer, entertainer and entrepreneur, discusses his thoughts on the impact of social media in marketing. ...
Dwarfed by Metrics
10 Jun, 2011With over 50 million listeners, Pandora is easily one of the most popular online music ...
The Freemium Business Model
20 May, 2011At Box.net's inception, customers were charged for storage when they signed up. However, Box.net CEO ...
Tell a Story and Plant Many Seeds
20 May, 2011Bestselling author Guy Kawasaki encourages entrepreneurs to tell a great story. In this clip, he ...
If it Costs More, It's Worth More
26 Jun, 2011"Whether you're running a for-profit or non-profit enterprise, the price point is crucial - and ...
Translating networking to sales and brand building
21 Apr, 2011"Hopefully together we can make new things happen...and take over the world." Tine Thygesen, a ...
Products for Life, Customers for Life
24 Jun, 2011"McDonough + Partners lead William McDonough points out that manufacturers can utilize the same resources ...
Marketing Medical Technologies
12 Jun, 2011When introducing a new medical device such as "invisible" orthodontics, it can be a struggle ...
The first few months
22 Jul, 2011For a successful start, using efficient management tools is an important factor of success. But ...
Focus on your customer
10 Oct, 2011Always focus on your customer. Imagine what he wants, what he likes and what makes ...
Succeed your interview with a journalist
15 Oct, 2011The secret to a good interview is preparation. Anne de Forsan gives you 4 advice ...