Categories
Marketing and sales
Take time to understand your market this will help you determine what features or services may be of interest to customers, and the strategy to use in sales, communications and business development. Many great businesses have been born from strong marketing campaigns and an even stronger sales force.
Subcategories
Subcategories Branding & positioning Communication / PR / Social Media Market and clients Price strategy Sales operations
Using Technology to Communicate
20 May, 2011In this clip, entrepreneur and author Guy Kawasaki explains how technology implementation affects a company's ...
The press release
15 Oct, 2011A good press release has a distinctive wording that corresponds to the market, it contains ...
The value proposition
18 Oct, 2011Frédéric Iselin, affiliate professor at HEC Paris and Director at the Center for Entrepreneurship & ...
False ideas about journalists
15 Oct, 2011Journalists are not divas, they are not evil, nor are they ignorant.
Crafting your startup identity
10 Oct, 2011He is talking about importance of branding for startups : actually, it's important for them ...
Set the right price for your product
18 Oct, 2011Frédéric Iselin, affiliate professor at HEC Paris and Director at the Center for Entrepreneurship & ...
Role of Social Media in Marketing
25 Feb, 2010Loic LeMeur talks about the role social media can play in marketing strategy
Persistence and Simplicity
26 Jun, 2011"When Google Analytics' Group Product Marketing Manager Brett Crosby was landing his first big deal, ...
Assessing Customer and Market Risks
24 Jun, 2011"The odds of success in Silicon Valley are about 1,000:1. How can so many good ...
Endure Like the Grateful Dead
20 May, 2011Author and entrepreneur Guy Kawasaki shares how The Grateful Dead has continued to endure as ...
Building Brands Inside-Out
10 Jun, 2011Focus on making your employees excited about the brand, rather than just the customers. This ...
Don't Seek Publicity Too Soon
24 Jun, 2011"Public relations and media contact should be strategic, rather than serendipitous. Serial entrepreneur Steve Blank ...
Delivering the Customer to the Advertiser
24 Jun, 2011"The advertiser doesn't care what media property they're buying online; they simply want to reach ...
Dealing With Complaints
25 Jun, 2011"When receiving complaints, Conley recommends that managers drop everything and immediately contact the offended party. ...
Role of Social Media in Marketing
25 Feb, 2010Robert Scoble, blogger and entrepreneur, discusses his thoughts on how ideas spread. The public session ...
Driving a Successful Social Media Campaign
10 Jun, 2011Using the case study of Team Sameer - a successful social media campaign to find ...