Categories
The value proposition
18 Oct, 2011Frédéric Iselin, affiliate professor at HEC Paris and Director at the Center for Entrepreneurship & ...
Creating a brand over the internet
19 Oct, 2011Sacha and Antonin share their thoughts and doubts about their own entrepreneurial experience. They discuss ...
Set the right price for your product
18 Oct, 2011Frédéric Iselin, affiliate professor at HEC Paris and Director at the Center for Entrepreneurship & ...
Meet people and ask for help
21 Oct, 2011Denis, Amyne and Saas share their thoughts and doubts about their own entrepreneurial experience. They ...
The importance of listening to clients
20 Oct, 2011Laetitia and Olivier share their thoughts and doubts about their own entrepreneurial experience. They discuss ...
Door-to-door selling : a question of tenacity
21 Oct, 2011Arthur and Florian share their thoughts and doubts about their own entrepreneurial experience. They discuss ...
Building Brands Inside-Out
10 Jun, 2011Focus on making your employees excited about the brand, rather than just the customers. This ...
Delivering the Customer to the Advertiser
24 Jun, 2011"The advertiser doesn't care what media property they're buying online; they simply want to reach ...
Aspects of Building Trust
20 May, 2011Entrepreneur and author Guy Kawasaki steps through companies that built their success on trust, and ...
Dealing With Complaints
25 Jun, 2011"When receiving complaints, Conley recommends that managers drop everything and immediately contact the offended party. ...
Using Maslow's Hierarchy of Needs to Redesign a Business Plan
25 Jun, 2011"Conley explains his own interpretation of Maslow's Hierarchy of Needs, learned in the context of ...
How do you manage disruption in a market?
11 Oct, 2011If your product creates a disruption, don't frighten your market/clients by saying "everything is going ...
Focus on your customer
10 Oct, 2011Always focus on your customer. Imagine what he wants, what he likes and what makes ...
Biz Dev Tips
13 Oct, 2011What is the business developer's role ? How to set targets? How to sell ? ...